Take the time to deal with them because they are very important: How to please your regular customers?

There is no e-trader that doesn't have an interest in providing a high level of service to its loyal customers - they are the ones who generate the company's stable revenue. If they are satisfied because they receive the same reliable service from time to time and the same high-quality product they are used to, they will stick with you.

Below, we've put together the key criteria for retaining regular customers.

SMOOTH CUSTOMER SERVICE

It plays a major role in ensuring that regular customers are satisfied with your company and continue to buy from you. With your staff, keep the most important factors in mind: strive to provide the fastest, most thorough, up-to-date response and assistance possible!

PROMOTIONS, DISCOUNTS, GIFTS

Periodically, it is recommended to offer promotions and discounts only to regular customers, which your returning customers may appreciate as a gesture. Some examples:

• percentage discount (for example, for loyalty card holders)

• discounted package offers

• quantity-based promotions (bundle discounts)

• coupons

• a small gift or extra service with your purchase

• prize draws

• occasional free delivery

• possibility to pre-order new products

PAY ATTENTION TO DEVELOPMENT!

It's worth taking the time to develop not only your products but also your webshop because there are many positive returns! It can increase the customer experience, and the satisfaction of your regular customers, it can contribute to increasing the sales of your products, thus increasing your company's profit, and last but not least, it will bring your business a good reputation.

ASK FOR FEEDBACK!

Give your customers a quick and easy way to give their opinion about your products and services. There are several ways to do this, for example:

• feedback at customer service; smart pop-ups; newsletters; product reviews on the product page, etc.

STRENGTH IN COMMUNITY - LOYALTY PROGRAMME, CLUB MEMBERSHIP

You can turn your loyal customers into a real community - you can even create a group for them on social media - and then create different programmes for members and make communication with them easier.

First of all, decide on the type of loyalty programme you want to create (e.g. points, coupons, bonuses, loyalty card, etc.).

Then plan the details of the programme: once you have chosen the type, decide on the details: what the loyalty cardholders will get, how they can collect points/coupons, what the rules of the programme are, what kind of interface you will provide for them, what kind of customer groups you want to organise them into.

Finally, advertise the program: once you've got all the details down, promote this great opportunity so that regular customers know about it and can join. Newsletters (email marketing), social media posts, cleverly targeted pop-ups and ads are a great platforms for this campaign.

DON'T LET THEM GO!

It's not enough to build a loyalty programme, you also need to monitor it! Periodically review it and, if necessary, innovate - keeping the elements of the programme that are popular - and modify what is difficult to do based on measurements and feedback.

Always remember that your loyal regulars are a treasure to you - hold their hand and don't let go! 

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