The core of the feature is that you can set up a strategy at the webshop level (optional), and you can also override this at the product level. The webshop level setting should be used if you want to use the price recommendations feature.
Pricing strategies
No strategy for this product: if it is set at the webshop level, no price suggestions are created. If "no strategy" is set at the product level, then the price strategy at the account level can still be, just not on excluded products.
Best available position: this is the "most optimal price position" with an arbitrarily specified purchase price, min and or max security price (min and max price not required)
Amin max price is not a hard limit, in this case, if the price proposal would go below or towards the min-max price it will equal the min or max price.
If the min or max % is set at the account level then there must be a purchase price for the product, this can be set in two ways, either manually loaded/customer adds it to the product manually.
Examples:
Customer price 18 EUR min price 17 EUR max price 23 EUR
Competitor price 15 EUR PK price suggestion 17 EUR
Competitor price 20 EUR PK price suggestion 19,5 EUR
Competitor price 25 EUR PK price proposal 23 EUR
I want to be the cheapest (price position 1): the price proposal will propose the cheapest price compared to the competitors, here the min and max prices are hard limits, if the price proposal would go below or towards these, no price proposal will be created
Example1:
Customer price 18 EUR min price 17 EUR max price 23 EUR
Competitor price 15 EUR PK price suggestion no price recommendation
Competitor price 20 EUR PK price suggestion 19,5 EUR
Competitor price 25 EUR PK price proposal no price recommendation
Example2:
Customer price 18 EUR there is no min or max price set
Competitor price 15 EUR PK price recommendation: 14,5 EUR
Competitor price 20 EUR PK price recommendation: 19,5 EUR
Competitor price 25 EUR PK price recommendation: 24,5 EUR
I want to set up a position: gives the price suggestion for the selected interval, if the price suggestion is less or greater than the min-max price, it gives a price suggestion equal to the min or max price.
The min-max price is optional. It is important to note that e.g. 6-7 position setting will only work if there are at least this much competitor data for a given product.
I want to set up a position compared to one competitor:
The pricing strategy can be specified in quasi sticky mode relative to the price of a selected competitor.
You can specify a, before, equal to, after, or specify a price range to be entered as a %.
Average price strategy:
The average market price generated by a product from selected competitors is calculated. For the average price, it is optional whether the customer is included with his own price or not. The price strategy can be set by defining the deviations from this or by requesting price proposals.
It can be a, greater, b, less, c equal.
Proposal based on a minimum price and given percentage:
Here the set percentage is applied to the given min price (e.g. if 10 is given here, then 10% of the min price is applied to the min price) and the price proposal is shot halfway between the min price and the 10% applied to it
No strategy does not use the Webshop strategy either: no price suggestion is created for a given product (neither on account nor on product level)
Using more than one strategy: the idea is to chain pricing strategies (up to 3 strategies) so that if the first strategy fails, the second or third strategy can still produce a price proposal. This is done so that if a very bad price cannot be raised to the best position, a less good but still better price can be offered.
Example:
Strategy 1: I want to be the cheapest -> You won't get a price suggestion for this one because of the min or max price.
Strategy 2: Best available position -> So I can get the best price that still meets my limit.