ABOUT THE COMPANY:

Since 2006, the efoto.hu team has been dealing in the wholesale and retail trade of studio, video, photo, and audio equipment. Thanks to their decades of experience, they also have a large number of customers who turn to them for professional advice, as their colleagues are active in the video and photography industry. Professionals turn to them for what's new and amateurs turn to them for guidance. In addition to their commercial activities, they also provide a studio/equipment rental service for their clients, giving them the opportunity to test/use the equipment they sell.

PRODUCTS:

• they need to monitor not only domestic competitor prices but also the prices of competitors from neighboring countries who have entered the Hungarian market if they want to generate competitive prices

• regular customers are very important to them

• their professionalism is outstanding in the market, customers do not just come back to efoto.hu to buy, it is very important for their team to provide maximum support to all customers 

• regular customers are rewarded with discounts

CHALLENGES:

• before PriceKit, they used to monitor competitors manually, but this took a lot of time and resources

• Manual monitoring of 1500-2000 products made it impossible to keep data fresh on a daily basis

• another pricing solution was tried before PriceKit, but it was not efficient and fast enough, and the integration with Shoprenter was not good enough

HOW PriceKit HELPED THE PRICING PROCESS:

• the efoto.hu team mainly use daily exports, in which their own and competitor prices are updated daily

• with the help of the export, they can now check the products they used to monitor manually every day with fresh data and change the prices accordingly if necessary

• thanks to PriceKit, they can immediately spot possible competitor promotions, which was virtually impossible with manual pricing, so they can adapt quickly and efficiently to market price changes

• fast and easy integration with Shoprenter