ABOUT THE COMPANY:

Rezon Ltd has been trading since it was established in 1999. Previously, they focused on wholesalers and resellers, but in 2019 they entered the online sales market.

The real breakthrough came in 2022 when they started to focus more on marketing, relying on market analysis and data to compete with competitors. The first step was to start using PriceKit's services. Since then, they can rest assured that their prices are competitive, allowing them to focus on marketing, new business development, and automation. They believe that the ever-evolving AI technology is fundamentally changing the way we do business and they need to be dynamic about it. They believe they can turn this to their advantage through continuous improvement and a humble approach.

Their philosophy is that their customers fall into two main categories: Those who are looking for garden storage, furniture and/or indoor storage boxes, baskets, and other accessories to easily organize their living space, and those who care about the environment and are looking for practical solutions for serving, outings, including biodegradable versions of disposable products.

Specifics:

• a variety of packaged products are available

• in many cases, the unit price of the packaged products needs to be taken into account to ensure the right price strategy

CHALLENGES:

• finding and maintaining the right margins for profitable but efficient sales is a very difficult task

• maintaining and improving market positions in an increasingly competitive market is also a challenge

• finding the best prices is a time-consuming and labor-intensive task, taking a lot of energy from developing other areas of the business

HOW PRICEKIT HELPED THEIR PRICING:

• using PriceKit has minimized the potential for errors in profitable but competitive pricing

• more efficient pricing has made the company's market position much more secure

• by setting minimum prices, they are prevented from pricing at a loss, and

• they can also price appropriately in cases where it is not possible to adapt to competitors

• the time saved on manual data processing can be used to improve other areas